The Brazilian Association of Fruit and Derivative Producers and Exporters (Abrafrutas), led by President Guilherme Coelho, participated in a gathering in Brussels organized by the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The event convened representatives from various sectors, including trade, investment, and agriculture, to discuss opportunities in the European market.
Guilherme Coelho, representing the fruit sector, joined the Business Panel: Agribusiness to discuss expansion prospects and sustainability as a competitive factor. He emphasized the importance of the Mercosur-European Union trade agreement, particularly for reducing export tariffs. "Without a doubt, the agreement between the two blocs was the most debated topic here. The ratification of this agreement is essential for Brazilian fruit production, especially with the reduction of tariffs on exports of our fruit," Coelho stated.
The agreement promises immediate tariff elimination for grapes and gradual reductions for other fruits. Avocados will see a 4% tariff eliminated over four years, while lemons and limes will achieve full exemption within seven years. Melons, watermelons, and apples will also benefit from staggered tariff eliminations, enhancing competitiveness in the European market.
ApexBrasil President Jorge Viana highlighted the mission's goal to engage with European stakeholders on the agreement's progress. "We were in Lisbon, Warsaw, Poland, and now in Brussels, in a series of hearings with strategic interlocutors. We remain confident that the agreement will be approved by the European Council in September and then by Parliament," he noted.
The discussions aimed to strengthen institutional ties, explore new commercial opportunities, and reinforce Brazil's position as a reliable agricultural supplier.
Source: Abrafrutas